Spotlight on…Topic 5: Effective communication

Developing a clear and effective communication strategy in protected areas

An effective communication strategy can benefit both visitors and the protected area itself. Clear communication can help support sustainable tourism and create public support for protected area (PA) conservation and management.

Module 5 of our online training platform focuses on marketing and communication. We look at how branding, interpretation and education can generate revenue and support in PAs, helping you find the right tools to effectively communicate your area to visitors.

Find out how to actively engage visitors in conserving the valuable features that make your PA special, while helping them get the most out of their visits.

Want to find out all about this and other aspects of sustainable tourism in protected areas? Register now for free via and discover 9 modules (available in 4 languages) on this online learning platform. This platform is developed within the Erasmus+ project ‘Sustainable Tourism: Training for Tomorrow’ and is accessible to everyone.