Spotlight on…Topic 8: Tourism monitoring

Monitoring tourism performance and impact

To monitor is to regularly collect data on a situation over a period of time. Monitoring is useful for detecting trends, evaluating the effect of actions taken, comparing performance levels, and taking evidence-based decisions.

In the context of a Protected Area (PA), there are many aspects of tourism worth monitoring. Of course, these include visitor data. We can ask:

  • How many people visit?
  • Where are they from?
  • For how long do they stay?
  • What’s their opinion about the visit?

But it’s also important to collect data regarding the impacts of tourism on the environment, economy, and community.

Module 8 starts with the design of an effective monitoring programme and goes on to elaborate on common monitoring indicators in the context of PAs. Included are examples of various data collection techniques.

Want to find out all about this and other aspects of sustainable tourism in protected areas? Register now for free via http://www.sustainabletourismtraining.eu and discover 9 modules (available in 4 languages) on this online learning platform. This platform is developed within the Erasmus+ project ‘Sustainable Tourism: Training for Tomorrow’ and is accessible to everyone.